Cookie Policy

Your privacy is important to us. Here’s how we protect your personal information.

Last updated: 21 September 2026

1. About this Cookie Policy

This Cookie Policy explains how Write Business Results Limited ("WBR", "we", "us" or "our") uses cookies and similar technologies when you visit writebusinessresults.com (the "Website").

It explains what these technologies are, why we use them, the types of technologies that may be used on the Website and the choices available to you.

This Cookie Policy should be read alongside our Privacy Policy, which explains more generally how we collect, use, store and protect personal data.

2. What are cookies?

Cookies are small text files that are placed on or stored by your computer, smartphone, tablet or other device when you visit a website.

Cookies can perform a range of functions. For example, they can enable a website to operate correctly, remember preferences, understand how visitors use a website, measure performance and, where applicable, support advertising and marketing activities.

Some cookies are set directly by us. These are generally referred to as first-party cookies. Others may be set by third parties whose technology or services are used on the Website. These are generally referred to as third-party cookies.

Cookies may also be:

  • session cookies, which generally expire when you close your browser; or
  • persistent cookies, which remain on your device for a specified period or until you delete them.

3. Similar technologies

We may also use technologies that perform functions similar to cookies, including pixels, tags, web beacons, scripts, local storage and other browser or device-based technologies.

For simplicity, references to "cookies" in this Policy include these similar technologies where appropriate.

These technologies may enable information to be stored or accessed on your device or allow us or our service providers to understand interactions with the Website.

4. Why we use cookies

Depending on the Website functionality being used and the choices you make, cookies may be used to:

  • enable the Website and its features to operate;
  • maintain security and prevent misuse;
  • remember preferences and settings;
  • provide forms, booking tools, embedded content or other functionality;
  • understand how visitors find and use the Website;
  • identify technical problems and improve Website performance;
  • measure the effectiveness of content, campaigns and marketing activities;
  • support advertising, remarketing or audience measurement where these technologies are used and you have provided any consent required by law; and
  • help us improve our Website, services and communications.

We do not treat all cookies in the same way. Where consent is legally required before a cookie or similar technology can be used, we will seek that consent through the Website's cookie consent mechanism.

5. Categories of cookies

5.1 Strictly necessary cookies

These cookies are required for the Website or a feature you have requested to function properly.

They may be used for purposes such as security, network management, fraud prevention, maintaining Website functionality, recording privacy or cookie preferences and enabling forms or other services requested by the user.

Because these cookies are necessary to provide the Website or a service you have requested, they may not always require consent. Disabling them through your browser may cause parts of the Website to stop working correctly.

5.2 Functionality and preference cookies

These cookies enable enhanced functionality or allow the Website to remember choices you make.

For example, they may remember preferences or support functionality provided through forms, scheduling tools, video or other embedded content.

Some functionality may be supplied by third-party providers. Where this is the case, the third party may set or access cookies or similar technologies when you use the relevant feature.

If these cookies are disabled, some Website features may not function as intended.

5.3 Analytics and performance cookies

We may use analytics and performance technologies to understand how people use the Website.

These technologies can help us understand matters such as:

  • which pages are visited;
  • how visitors arrive at and move through the Website;
  • how long visitors spend on particular pages;
  • whether Website features are functioning effectively;
  • general Website traffic and usage patterns; and
  • the effectiveness of Website content and campaigns.

We use this information to analyse and improve the Website, understand our audience and make informed decisions about our content, marketing and services.

Information generated through analytics services may be processed by third-party analytics providers on our behalf.

Where required by applicable law, analytics and performance cookies will only be used after you have given the necessary consent.

5.4 Advertising and marketing cookies

We may use advertising, marketing, conversion-measurement or similar technologies in connection with our marketing activities.

These technologies may help us to:

  • understand whether an advertisement or campaign has resulted in a Website visit, enquiry or other action;
  • measure advertising and campaign performance;
  • understand audiences and engagement;
  • limit or manage the frequency of advertising; and
  • where applicable, show or help third-party platforms show advertising that may be more relevant to particular audiences.

Advertising providers and platforms may use cookies, pixels or similar technologies to collect information about interactions with the Website. Depending on the provider and your settings, information may also be combined with information collected through other websites, applications or services.

Where consent is required, advertising and marketing technologies will not be activated until the relevant consent has been provided.

You can subsequently withdraw or change that consent using the Website's cookie consent mechanism where available.

6. Third-party services and embedded content

The Website may incorporate functionality, content or services supplied by third parties. These may include, depending on the functionality in use from time to time:

  • website infrastructure and security services;
  • analytics and measurement services;
  • customer relationship management and enquiry tools;
  • forms and scheduling functionality;
  • video or other embedded media;
  • advertising and conversion-measurement services; and
  • other technology providers used to operate, analyse or improve the Website.

When you interact with third-party functionality, the relevant provider may place or access cookies or use similar technologies.

Third-party providers control their own technologies and may process information in accordance with their own privacy and cookie policies. WBR does not control the content of those third-party policies or every technical change made by those providers.

The use of a third-party service on the Website does not necessarily mean that all cookies or technologies offered by that provider are used by WBR.

7. Cookie information and changes

The particular cookies and similar technologies used on the Website may change from time to time as we update the Website, change service providers or introduce, modify or remove functionality.

Third-party providers may also change the names, purposes, technical operation or duration of cookies and similar technologies used as part of their services.

We take reasonable steps to keep the information in this Cookie Policy accurate and up to date. However, the specific cookies or similar technologies present during a particular visit may vary depending on factors including:

  • the pages or Website features you use;
  • the choices you make through our cookie consent mechanism;
  • your browser, device and settings;
  • whether you are logged into or otherwise interacting with a third-party service; and
  • technical changes made by us or by third-party service providers.

Accordingly, any examples of individual cookies, providers or technologies identified through our Website or cookie consent mechanism should not be treated as an exhaustive technical inventory of every identifier that could be present during every visit.

Where we identify particular third-party providers or technologies, this reflects services identified as being used on the Website at the relevant time. The absence of a particular cookie name or identifier does not necessarily mean that it is not used as part of one of those disclosed services.

This flexibility does not change the purposes for which we use cookies. If we introduce a materially different category or purpose of tracking, we will update our information and consent arrangements as appropriate.

8. Your cookie choices

When you first visit the Website, you may be presented with a cookie banner or other consent mechanism that allows you to accept, reject or manage categories of non-essential cookies.

You can use these controls to make choices about the use of cookies for which consent is required.

Where our Website provides a cookie preferences control, you may also use it to review or change your choices after your initial selection.

Withdrawing consent does not affect the lawfulness of any processing that occurred before consent was withdrawn.

Strictly necessary cookies may continue to operate because they are required for the Website or requested functionality to work.

9. Browser controls

Most web browsers also allow you to manage cookies through their settings.

Depending on your browser, you may be able to:

  • view cookies stored on your device;
  • delete some or all stored cookies;
  • block cookies from particular websites;
  • block third-party cookies;
  • block all cookies; or
  • configure the browser to notify you when a website attempts to set a cookie.

The method for doing this differs between browsers and may change as browser software is updated. You should refer to the help, privacy or settings section of the browser you use for current instructions.

Please be aware that blocking or deleting cookies may affect the functionality of the Website and other websites you visit. Deleting cookies may also remove previously stored preferences, including cookie consent choices, meaning that you may be asked to make those choices again.

10. Advertising controls

Where advertising or marketing technologies are used, you may also have controls available through the relevant advertising platform, social media service, browser, device or industry opt-out mechanism.

Those controls are operated by third parties and are separate from WBR's own cookie controls.

Changing advertising preferences does not necessarily prevent advertising from being displayed. It may instead affect whether advertising is personalised or how information is used for advertising purposes.

11. Personal data and cookies

Some information collected through cookies and similar technologies may constitute personal data, particularly where it relates to an identifiable individual or can be linked to other information.

Where personal data is processed through these technologies, our Privacy Policy applies in addition to this Cookie Policy.

Our Privacy Policy contains further information about matters including the purposes for which we process personal data, our lawful bases for doing so, data sharing, international transfers, data retention and your rights.

12. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to the Website, the technologies we use, our service providers, our business practices, applicable law or regulatory guidance.

Where we make material changes, we may provide additional notice where appropriate.

The date at the beginning of this Policy indicates when it was last updated.

13. Contact us

If you have questions about this Cookie Policy or our use of cookies and similar technologies, please contact:

Write Business Results Limited

Email: info@writebusinessresults.com

Related policies: Privacy Policy and Website Disclaimer.