Meet the author
Arfa Saira Iqbal
Direct response copywriter and author
Arfa Saira Iqbal is a direct response copywriter and digital marketer whose work focuses on customer psychology and understanding an ideal client. She works with coaches, consultants and experts to make their marketing more relevant to the people they want to reach.
Arfa Saira Iqbal is a direct response copywriter and digital marketer whose work focuses on customer psychology and understanding an ideal client. She works with coaches, consultants and experts to make their marketing more relevant to the people they want to reach.
Her book Mindhack Marketing brings together ideas she has developed since 2010 about how people think and buy. It turns her experience into a resource readers can use beyond a one-to-one conversation.