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19th-century poet Samuel Taylor Coleridge provides the best description of writer’s block: an “indefinite indescribable terror” at suddenly finding himself unable to produce work of the quality for which he was known.
Marketing business books written by entrepreneurs is a whole different ball game to marketing nonfiction or fiction books by other authors. This is mostly because business leaders have an already established niche audience and are selling their knowledge to that audience.
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A successful business book launch does not happen by chance. It requires a clear strategy, pre-launch marketing, and a campaign that keeps delivering long after launch day. In this guide, discover proven book launch strategies to help you build anticipation, attract clients, boost brand authority, and turn your book into a powerful business growth tool.
In 2024, publishing a business book is now easier than ever, thanks to the sheer amount of technology and helpful resources for aspiring authors.But publishing a successful business book? That might be much harder.
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