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19th-century poet Samuel Taylor Coleridge provides the best description of writer’s block: an “indefinite indescribable terror” at suddenly finding himself unable to produce work of the quality for which he was known.
Marketing business books written by entrepreneurs is a whole different ball game to marketing nonfiction or fiction books by other authors. This is mostly because business leaders have an already established niche audience and are selling their knowledge to that audience.
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What percentage of book launches are really successful? As a first-time author, it can be hard to measure the success of your book. If you’d like to find out which metrics you should be tracking as a newly published author, check out this week’s blog.
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