Publishing Profits: put your book to work in your business
A business book can open conversations, strengthen relationships and create opportunities beyond book sales. Join Georgia Kirke and authors Alex Beevis, Sonia Gill and Michael Sears to explore how to connect your book to your wider business goals.
Watch the replayFree masterclass · 1 hour 8 minutes · Enter your name and email to watch
What you’ll explore
A book with a clear commercial purpose
Connect your reader, your expertise and the work you want your book to support. Define what success would mean for your business.
Relationships and opportunities
Explore how authors use their books in client conversations, strategic partnerships and speaking, with examples from the guest authors.
Marketing beyond launch day
Consider pre-launch activity, reusable content and follow-up that keep a book useful after publication.
Who this is for
Business leaders, consultants and experts who are planning a book or want to make better commercial use of one they have already published.
This is a recording of a live session. Examples reflect the authors’ own experiences; individual outcomes vary. The aim is to help you identify the role a book could play in your business.
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