IP Moat
Make the distinctive thinking within your expertise easier to recognise, explain and use.
IP Moat helps you identify and package the frameworks and methods behind your work, so the value of your ideas can extend beyond a manuscript or a live conversation.
This work is often useful later in the book journey, when your thinking has become clearer. Begin with a free 30-minute Clarity Call to explore the right focus for your business.
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From valuable thinking to a recognisable method
You may already have a way of solving a problem that clients value. The question is whether someone else can understand that method, connect it with you and put it to work consistently.
IP Moat looks beneath the content to the intellectual property within your expertise: the distinctions you make, the steps you follow and the models that explain your approach.
We help develop the connection between those ideas, your positioning and their potential commercial uses. The focus can include how your work is documented, attributed and presented, with any protection-related work explicitly agreed in the scope.
Identify, package and position your IP
Start with the thinking you already have, then explore how it can become a clearer business asset. The scope is shaped around your material and the uses you want to develop.
Identify what is distinctive
Examine the expertise behind your book, services and client work. Identify the patterns, principles and methods that make your approach distinctive, rather than treating every useful idea as a separate asset.
Package it clearly
Explore how the thinking can be named, articulated and organised into a recognisable framework or method. Clear documentation helps you explain the approach and makes it easier for others to understand how it works.
Position it for use
Connect the method with your brand and the audience it helps. Explore appropriate uses across services, training, content, partnerships or licensing opportunities, according to your goals and the work agreed.
Build on the thinking you have already developed
IP Moat is often most useful when your book or existing work has brought your core ideas into focus. It can also be discussed around established expertise outside a book project.
How it connects
I AM Author supports your development as an author. The WBR Book Creation Processᴵᴾ develops the book. IP Moat focuses on the distinctive thinking within and beyond that work. Authority AI Systems addresses practical marketing design and setup separately.
Your proposal
We agree the assets to examine, intended uses, deliverables, responsibilities, timings and investment. Any documentation, registration, legal input or licensing work is included only where explicitly agreed.
Your next step
Bring your book, framework, existing material or the question you want to explore to a Clarity Call. You do not need to have a fully named methodology before speaking with us.
Author testimonials
Authors share their experiences of working with WBR and putting their books to use. These accounts span different stages of their projects and reflect individual outcomes.
2 years ago I went on a book writing boot camp with Georgia. Without this structure and considered start I would not have been able to create my first book. Her approach and knowledge in getting my idea into a framework set the direction and I’m forever grateful. It took me a while and some collaborations to finally complete. But now done! I have already recommended a number of people to Georgia and I will continue to do so. Smart, structured and caring.
It is a bit early to say, but so far the book has generated us 21 referrals in 3 months, of which 6 have already had or are booked in to have initial meetings. So I’d say that’s a pretty good start as we know that even if no others booked, and no other referrals arrive, which I do expect them to, we are likely to generate around £50,000 of fees this year from these 6 new prospective clients.
