The Minimal Viable Launch: A Guide to Creating Software that Sells Itself Paperback

The Minimal Viable Launch: A Guide to Creating Software that Sells Itself brings together Lee Russel’s thinking on simplifying an idea, validating early and making the first version count.

For founders working towards a software launch, the book connects purpose, audience and message with product development. It draws on Lee’s experience of advising, building and testing, with clarity as a starting point for action.