Book marketing for your business goals
Increase your book’s visibility with the readers who matter to your business.
A strong launch starts with understanding who the book matters to and why. We connect that message with a practical campaign and a longer-term marketing direction.
Start with the reader and the result you want
A campaign needs more than a publication date and a series of posts. It needs a clear reader, a compelling reason to care and a practical next step.
We help you decide what success means for your book, whether that is reaching relevant readers, creating enquiries, strengthening your positioning or supporting existing client relationships. Those priorities shape the channels, content and activity you focus on.
Promote is the book marketing stage of the WBR Book Creation Processᴵᴾ. You can work with us on marketing alone, before launch or after publication.
Preparing a new launch
Build the plan before publication: reader positioning, launch priorities, content, assets and who will deliver each activity.
Marketing a published book
Review what is already working, where visibility is being lost and how the book can connect more clearly with your current business.
A focused campaign, with the right support
Our Essential Launch Campaign brings planning, retail presentation and promotional activity together. For an existing book, we can tailor the work to the priorities you identify. The areas below can form part of your support; your proposal confirms the deliverables and responsibilities.
Book a Clarity Call
Campaign strategy and timing
Translate your reader, message and business goals into a practical campaign plan. We help prioritise preparation, launch activity and follow-up, with a clear timetable and a division of work between you, WBR and any existing marketing team.
Promotion through your channels
Help your existing audience understand who the book is for and why it matters. Support can include guidance for email, social media, launch announcements and reader follow-up, with messages adapted to the channels agreed for your campaign.
Amazon positioning and discoverability
Review relevant categories, keywords and competing titles using specialist research tools. Use the findings to strengthen your book description, retail positioning and campaign priorities. The work is designed to help relevant readers understand and find the book.
Content that answers reader questions
Plan useful promotional content around the topics and questions your intended readers care about. We help connect articles and other agreed content with the book’s message and a clear next step, supporting visibility beyond the launch window.
Campaign assets
Present your book consistently across the agreed channels. We can discuss promotional imagery, book mockups and motion graphics, with the formats, production work and approvals specified in your proposal.
Content repurposing and practical tools
Turn ideas from your book into further promotional content without starting from a blank page every time. Where useful, agreed tools can support drafting, adaptation and repurposing. Your voice, judgement and approval remain part of the process.
Outcomes authors have reported
Authors we have supported have reported outcomes including:
• 49 additional enquiries in one month after launch for a clinical hypnotherapist.
• More than 1,000 book sales in the first 30 days for a fitness author.
• Number-one rankings in Amazon categories.
• Speaking opportunities, press coverage, partnerships and endorsements.
These are individual author outcomes. Your results depend on your book, audience, business model and the activity you put into practice. We help you define what success would mean for your project and shape the campaign around those priorities.
Reader response: relevant reach, book sales and useful feedback.
Business response: enquiries, referrals and conversations with the right people.
Next steps: the opportunities worth following up and the activity worth continuing.
Agree the work, the roles and the next step
This support is for business authors preparing a launch or giving an existing book a clearer marketing direction. You can bring your own marketing team or ask us to help identify the support you need.
On a Clarity Call, we discuss your book, intended reader, current audience, timetable and business priorities. You do not need a finished marketing plan to begin.
What your proposal covers
The agreed campaign objectives, deliverables, channels, timetable, review stages and investment. We identify what WBR will prepare or guide, what you or your team will implement, and any separately agreed production or advertising costs.
How the book connects with your business
Promotion brings your message to readers. Propel and Private Consulting can help develop what follows: your positioning, offers and the journey from the book into your wider business. Specialist work such as I AM Author, IP Moat and Authority AI Systems is discussed and scoped separately where relevant.
Author Testimonials
Authors describe how their books have been received and how they experienced working with WBR across their projects. Their accounts reflect individual experiences.
A bit of feedback – the whiteboard selling book has gone down really well with the client and their partners.
I had the opportunity to fill up some of my spare time and saw that Georgia was helping one or two of my peers with their books. I have a very low follow through so it was important that I was coached and mentored along the way to make sure I kept up with the schedule, which while demanding was at my pace. The process was cleverly and effectively put together and I now have a really effective piece of marketing material in my armoury. We all have a book in us, (apparently) if you want to get yours out of your head on in to Amazon, you need GG in your life!
