Promote: Strategic Book Marketing for Non-Fiction & Business Authors
A strong book launch does more than create a spike in sales. Done well, it builds visibility, positions you as an authority, and creates a pipeline of opportunities for your business before the book is even out.
At Write Business Results, our book marketing and launch support is designed for entrepreneurs, executives, and business leaders who want a clear, strategic book launch plan, not guesswork or gimmicks.
Our campaigns:
✔ Build anticipation of your launch in the run-up.
✔ Market and launch your book so it reaches the right readers.
✔ Help your book rank well on Amazon.
✔ Include the best blend of organic and paid approaches.
✔ Keep working for your business long after launch week.
What a Successful Book Launch Really Requires
Many authors invest heavily in writing and publishing their book, only to treat marketing as an afterthought. The result is often a quiet launch and a book that never gains meaningful visibility.
A well-planned book marketing strategy gives you:
✔ A clear launch timeline and priorities.
✔ Confidence that you’re doing the right things in the right order.
✔ Visibility of the categories and keywords that matter.
✔ A credible platform to generate enquiries, leads, and speaking requests.
We’ve supported hundreds of business book authors through the Book Creation Processᴵᴾ, with many going on to become bestselling authors and closing business before the book is even live.
Our role is to help you avoid the common pitfalls that limit a book’s impact.
Rookie errors
No pre-launch buzz leads to missed opportunities and poor visibility.
Without early planning and audience preparation, books often launch quietly and struggle to gain initial traction.
Visibility Issues
Weak marketing strategies can leave your book unnoticed in a crowded market.
Without clear positioning and coordinated promotion, even high-quality books can be hard to discover.
The Essential Launch Campaign
A successful book launch is designed to create visibility, credibility, and momentum. Our Essential Launch Campaign focuses on the outcomes that matter most – helping your book rank well, reach the right readers, and claim the commercial results that are already on the table. Prices start from £5,000.
That Builds Early Momentum
We develop a structured launch plan aligned with your goals, audience, and positioning. This includes a clear timeline, pre-launch preparation, go-live celebration, and post-launch reinforcement, with category and keyword decisions that support discoverability from day one.
The result is a focused launch that creates early traction rather than a quiet release.
That Drives Visibility and Engagement
You receive guidance on how to promote your book clearly and consistently across email, social media, and launch announcements. We help you communicate the value of your book in a way that builds interest, encourages reviews, and supports long-term engagement.
This ensures your book is seen by the readers it’s written for, not lost in the noise.
That's Amazon A9/A10-Aligned
Your launch is aligned with how Amazon’s A9/A10 algorithm evaluates relevance, quality, and reader behaviour. We use specialist software to research category selection, keyword alignment, and competitor sales numbers. We then review strategy and launch timing to support ranking and sustained visibility.
Our data-driven approach removes guesswork and helps your book perform strongly within Amazon’s discovery system.
That's SEO Optimised
Your launch campaign includes guidance for creating SEO-optimised promotional content that supports discoverability beyond launch week. This ensures your book is positioned to be found by the right readers through search, platforms, and long-tail content channels.
Rather than generic promotion, this content is designed to reinforce your positioning, clarify the value of your book, and support sustained visibility across your wider marketing ecosystem.
That Convert
We support the creation of brand-aligned visual assets that strengthen your launch presence and credibility. This includes guidance for both static imagery and motion graphics, ensuring consistency across social media, email, and your website. These visuals are designed to work with modern platform algorithms while remaining aligned with your brand, audience, and commercial goals—helping your book look professional, intentional, and unmistakably positioned.
That's Your Launch Co-Pilot
You gain access to custom-built launch technology that acts as your personal launch co-pilot. This supports ongoing promotional content creation, iteration, and repurposing throughout the launch and post-launch phases. The result is a smarter, more sustainable campaign that reduces friction, saves time, and allows you to maintain momentum without needing to manage every tactical detail yourself.
Real-World Results From WBR Launch Campaigns
Our approach to book launch strategy is rooted in real author outcomes, not theory.
Write Business Results authors leveraging our launch capabilities have reported:
✔ 49 additional enquiries in one month after launch for a clinical hypnotherapist—a fully booked diary in Month 1.
✔ 1,000+ book sales in the first 30 days for a fitness author, plus rapid growth in social reach and a loyal, high-converting community.
✔ Over 50 authors achieving #1 bestseller in multiple Amazon categories, then using that visibility to secure speaking opportunities, press coverage, and new commercial partnerships.
✔ Endorsements from industry figureheads and celebrities.
✔ Tangible, measured business growth that typically reaches six figures in year one.
For many of our business book authors, the real return on investment isn’t just book sales, it’s:
A clearer, more powerful way to tell their story.
Stronger positioning in their niche.
Higher value engagements and business opportunities.
Who This Book Launch Support Is For
This service is a good fit if:
✔ You’re an entrepreneur, executive, or business leader with a non-fiction or business book due out within the next nine months.
✔ You want a structured book launch strategy rather than ad-hoc promotion.
✔ You care about credibility, quality, and long-term return on investment more than vanity metrics.
✔ You’d like support from a specialist team that understands Amazon, business audiences, and the realities of a busy schedule.
Essential Launch Campaign – starting from £5,000
Your investment covers strategic planning, Amazon optimisation, content and promotion guidance, and expert oversight throughout your launch window, designed to maximise discoverability, credibility, and business impact.
campaign Add-ons - starting from £400 per month
Your book represents years of experience and insight. It deserves a launch that does it justice, supported by a book marketing strategy that aligns with your wider business goals. Your campaign can also be personalised, or if you already have a marketing team in place, you can tailor your support package to suit your needs.
Author Testimonials
Hear from authors who transformed their ideas into books.
Explore how founders, CEOs, coaches, and thought leaders have transformed their expertise into bestselling books and used those books to grow their businesses, expand their influence, and deepen their impact.
A bit of feedback – the whiteboard selling book has gone down really well with the client and their partners.
I had the opportunity to fill up some of my spare time and saw that Georgia was helping one or two of my peers with their books. I have a very low follow through so it was important that I was coached and mentored along the way to make sure I kept up with the schedule, which while demanding was at my pace. The process was cleverly and effectively put together and I now have a really effective piece of marketing material in my armoury. We all have a book in us, (apparently) if you want to get yours out of your head on in to Amazon, you need GG in your life!
