Authority and IP strategy for your business
Connect what you know, what you are known for and what your business offers.
We help business leaders, consultants and experts sharpen their positioning, develop their ideas into useful frameworks and give readers a clear next step beyond the book. The starting point is the business opportunity you want to build.
Begin with a free 30-minute Clarity Call. We will explore your priorities and set out any recommended work in a tailored proposal.
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Build the connection beyond the book
Your reader may finish the book with a new understanding of their problem. What happens next?
We help connect that moment with your business: the support you offer, how you explain its value and the route a reader can take to work with you. We also explore how the ideas in your book can inform your services, content, partnerships and client experience.
Propel is the fifth stage of the WBR Book Creation Processᴵᴾ. These decisions can be explored before publication as well as afterwards. You can also discuss Private Consulting around a specific business priority without commissioning a book project.
Three questions that shape the strategy
Start with the connection between your expertise, audience and offers. From there, we can explore the opportunities that fit your business, including enquiries, partnerships, speaking or a stronger experience for existing clients.
Why should people choose you?
Clarify who you help, the problem you address and what makes your approach distinctive. Connect the book’s message with your expert positioning so readers and prospective clients understand the value of working with you.
Where does the reader go next?
Map the gap between the outcome your book gives a reader and the support your business provides. We help shape relevant invitations, offers and follow-up so the next step is useful, understandable and easy to take.
How can your ideas work across the business?
Develop and articulate the frameworks and methods within your expertise. Explore how they can support consulting, services, training, content or partnerships, with a coherent approach that you and your team can explain and use.
Private Consulting, shaped around your priorities
Bring the opportunity, question or point of friction you want to work through. That might be an unclear offer, ideas that need a stronger framework, or a book that is not yet connected to the way you attract and support clients.
A focused scope
Private Consulting can address expert positioning, intellectual property, offers, audience journeys and the strategy or systems around them. We identify the decisions that matter and agree the work needed to move them forward.
Specialist options
Where relevant, we can explore I AM Author, IP Moat and Authority AI Systems alongside your wider strategy. You do not need to choose a methodology before speaking with us. Each option is scoped separately according to your needs.
What happens next
A Clarity Call helps us understand your starting point, goals and existing assets. Any proposal sets out the priorities, deliverables, responsibilities, timings and investment, including whether the work is strategic guidance, development or implementation support.
Author testimonials
Authors share their experiences of working with WBR and putting their books to use. These accounts span different stages of their projects and reflect individual outcomes.
2 years ago I went on a book writing boot camp with Georgia. Without this structure and considered start I would not have been able to create my first book. Her approach and knowledge in getting my idea into a framework set the direction and I’m forever grateful. It took me a while and some collaborations to finally complete. But now done! I have already recommended a number of people to Georgia and I will continue to do so. Smart, structured and caring.
It is a bit early to say, but so far the book has generated us 21 referrals in 3 months, of which 6 have already had or are booked in to have initial meetings. So I’d say that’s a pretty good start as we know that even if no others booked, and no other referrals arrive, which I do expect them to, we are likely to generate around £50,000 of fees this year from these 6 new prospective clients.
