From Personal Training to Purposeful Impact

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Alex Beevis helps men over 40 get in shape and stay there. With nearly three decades of experience in the fitness industry, Alex built a thriving global coaching community and an authentic personal brand rooted in real-life transformation.

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In his bestselling book, Realistic and Sustainable, Alex delivers an unfiltered approach to health and fitness that resonates with thousands of men who are tired of quick fixes and ready for long-term change. The book’s instant success, combined with Alex’s powerful digital presence, has cemented his reputation as one of the most relatable and straight-talking voices in fitness today.

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Before the Book: A Lifelong Coach with a Bigger Vision

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Before writing Realistic and Sustainable, Alex had already achieved what many coaches aspire to, a thriving business, a loyal client base, and a commanding presence on social media. Yet, despite his success, he knew he was sitting on decades of stories, lessons, and truths that needed to be shared in a way that could inspire more people.

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“I’d been doing this for 29 years,” Alex explains. “I’d seen so much, from funny stories in the gym to genuine life transformations. People kept saying to me, ‘You should write a book.’ I just didn’t know where to start.”

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For years, he’d collected snippets of thoughts and experiences, opening countless Word documents titled “Book Ideas,” only to feel overwhelmed by how to bring it all together. What he needed wasn’t motivation, it was structure, guidance, and a team that could help him turn lived experience into a legacy.

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The Turning Point: From Idea to Action with WBR

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It was a conversation with the Write Business Results team that finally turned intention into action.

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“Getting that call from one of the team about doing the book was the trigger,” Alex says. “It had been in my mind for over a year and a half, but that call made me think, right, it’s time to do this.”

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From their very first interaction, Alex says the process felt effortless. “Your entire process, from the first person who called me right through to the finished product, was just impeccable.”

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Write Business Results helped Alex map out a clear structure, organise his ideas, and capture his natural, conversational voice. “I’d spent years typing away during my daughter’s swimming lessons, trying to get the words out. But when I looked at what I’d written, it just didn’t flow. You guys brought it all together perfectly.”

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The Creation Journey: From Chaos to Clarity

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For Alex, the process wasn’t just about writing a book, it was about translating years of real-world experience into a message that could truly help people.

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The WBR team helped him transform his raw, unstructured ideas into a cohesive, powerful narrative. The result was Realistic and Sustainable, a book that doesn’t promise perfection but champions long-term, real-life fitness results.

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“I’m not aware of anyone else in the industry saying it’s OK to have a Chinese takeaway and a Mars bar,” Alex laughs. “That honesty connects with people — because it’s real. And WBR helped me put that message across perfectly.”

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Within hours of launch, Realistic and Sustainable became a #1 Amazon Bestseller, flying off the shelves in its first 24 hours.

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The Results & Impact: Real Growth, Real Community, Real Profitability

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The impact was immediate and far-reaching.

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Bestseller Success:
The book hit #1 on Amazon within hours of release, a powerful validation of both Alex’s message and his brand. “It went to number one so quickly, I was blown away. My social media exploded with messages and pictures from people holding the book.”

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Massive Audience Growth:
Alex’s social media following has grown into a powerhouse community:

• Over 247,000 followers on Facebook (across personal and business pages)
  
  
• Around 200,000 followers on Instagram and TikTok each
  
  
• 9,000 subscribers on YouTube, where he now produces long-form content
  
  

New Leads and Revenue:
“When we released the book, it flew off the shelf,” Alex says. “We’d priced it right and laid the groundwork through content, so it just took off.”
This visibility has directly fuelled business growth — Alex describes being busier than ever, with clients now arriving already trusting him as the authority in his field.

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Referrals and Word-of-Mouth:
The book and social content work together as a powerful referral engine. “Now when people find me, they already feel like they know me,” he says. “I hear it all the time, ‘I’ve read your book, I want to work with you.’ That’s the power of having your message out there.”

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Brand Authority and Recognition:
Alex’s authenticity and unapologetic approach, “I’ll always have a Mars bar every day”, have set him apart in an industry full of unrealistic promises. “I’m unapologetically, authentically me,” he says. “That’s what people connect with, real life, not filters.”

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Resilience and Legacy:
The book also helped Alex handle the pressures of newfound visibility. When a video unexpectedly hit 2.5 million views and attracted both praise and criticism, he turned the experience into a lesson in perspective and leadership. “I realised that every time you step up, you’ll be misunderstood, but that means you’re being seen. That’s growth.”

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The Legacy & Future Vision

With Realistic and Sustainable now in the hands of thousands, Alex’s focus has turned to expanding his impact further. He continues to create original, high-value content across platforms, from his 90th podcast episode to 35 short-form videos each week.

His long-term vision is bold:

“I want to be a family name worldwide. I want any man over 40, anywhere in the world, with three stone to lose, to think of me first.”

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And with his combination of discipline, humour, and authenticity, that goal is well within reach.

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The WBR Experience

Reflecting on the process, Alex describes working with Write Business Results as seamless and supportive from start to finish.

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“Before I met you guys, I had all these ideas floating around and no way to pull them together. Your process was impeccable. You took everything that was in my head and made it make sense, and you captured my voice perfectly.”

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When asked to sum up his author journey in three words, Alex chose:

“Authentic. Transformative. Game-changing.”

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And his advice to anyone thinking about writing their own business book?

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“Don’t wait. If you’ve got something valuable to share, get the right team around you. WBR made what felt impossible, effortless, and the results speak for themselves.”

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Are you ready to write your own business book success story?

Get in touch with Write Business Results today, and turn your expertise into the kind of legacy that lives beyond the page.

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