Positioning Dan and His Message

‍Dan Bradbury is known for helping seven and eight-figure B2B business owners scale with precision. A mastermind leader, investor and advocate for financial clarity, he has built his reputation on showing CEOs how to take control of the numbers that matter most.

His book, Turnover Is Vanity, Profit Is Sanity, distilled years of experience into nine and a half practical steps that make performance management accessible without overwhelming founders with data.

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Before: Strong Results, Limited Reach

‍Before writing his book, Dan already had a thriving, high-performing client base. His mastermind programmes were well established, his referral network was strong and he had been involved in more than 15 acquisitions.

Yet he recognised that his message was still reaching only a fraction of the founders who could benefit from it. He assumed the book would bridge that gap organically, carrying itself into the right hands.

“I used to think that once my book was published, it would naturally find its audience,” Dan says. “That people would just discover it, that word-of-mouth would take off, and that I could sit back and watch it grow. I was wrong.”

The challenge wasn’t the quality of the book, but the belief that launch was the finish line.

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The Turning Point: Realising the Book Needed Ongoing Visibility‍

When the initial excitement settled, Dan quickly saw how easy it is for a book to disappear without sustained promotion. That realisation shifted everything.

“What I’ve learned since launching my book is this: a book doesn’t sell itself, you have to keep pushing, long after launch day.”

Rather than relying on initial buzz, Dan decided to treat the book like any other strategic asset, something that needed nurturing, positioning and consistent visibility.

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The Creation Journey: A Clear Framework and Strategic Plan

‍Write Business Results partnered with Dan to shape a book that would resonate with data-averse founders while still delivering serious commercial value. As Georgia later shared in a webinar, Dan had the rare ability to make numbers engaging and relatable. The book captured that tone while offering a structured roadmap for CEOs serious about growth.

“And here’s something else I wish I’d known,” Dan explains. “You don’t have to do it alone. The team at Write Business Results helped me refine my promotional strategy, avoid the common mistakes, and keep the momentum going.”

The work didn’t stop when the manuscript was finished. Together, they developed a strategy built around referrals, retention and revenue, the core levers of Dan’s business model.

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Results and Impact: A Commercial Engine With Immediate Returns‍

Dan’s long-term, consistency-driven strategy created significant impact.

He leveraged early access for existing clients, creating exclusivity and goodwill. He placed the book at the heart of his referral engine, sending a copy to every referred prospect. That alone transformed his sales cycle. Prospects who once took nine months to convert were now signing within weeks.

The first year produced clear commercial outcomes:

• Five-figures of new business pre-launch.
  
  
• Multi-six-figures in new revenue in year one.
  
  
• A faster, warmer sales pipeline.
  
  

• Increased fees and stronger positioning.
  
  

One standout moment came when a prospect, Paul, signed a £45,000 contract after a single 20-minute conversation. When Dan asked why the process had been so quick, Paul explained that he had already read the book several times, listened to the podcast and followed Dan’s work for months. The call simply confirmed his decision.

“This is where your book starts to create real opportunities, if you keep promoting it,” Dan says.

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Legacy and Future Vision: A Book That Continues Working

‍More than a year on, Turnover Is Vanity, Profit Is Sanity remains central to Dan’s business ecosystem. It strengthens his referral engine, educates prospects before they ever meet him and deepens the authority behind each of his conversations, podcast episodes and partnerships.

“The authors who make the biggest impact aren’t necessarily the ones who wrote the ‘best’ book; they’re the ones who keep showing up, making sure their book stays relevant and visible.”

For Dan, the book isn’t a milestone. It’s an asset, one that will continue creating leverage as he supports business owners in scaling with clarity and confidence.
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The WBR Experience‍

Reflecting on the journey, Dan credits both the structure and the strategic support.

“Whether it was PR, a structured marketing plan, or even just having the right conversations, working with people who know how to turn a book into a powerful tool made all the difference.”

His experience reflects the heart of his own message: impact comes from consistency, clarity and the right support, long after launch day has passed.

If you’re ready to turn your book into a real commercial asset, one that drives referrals, shortens your sales cycle and positions you as the go-to expert, book a call with the Write Business Results team to explore how we can help you do exactly that.