How Paul Kinkaid Turned Consistency into a Finished Book and a Stronger Leadership Brand

Discover how Paul Kinkaid leveraged his experience to write Forensic Leadership, establishing credibility, generating referrals, and driving business growth.

Author
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Forensic Leadership

Forensic Leadership

Publication Year :

2024

A Forensic Mindset for Modern Leadership

Paul Kinkaid is an International Speaker and Executive Leadership Coach who specialises in developing senior executives and top teams. After a decorated military career as a Lieutenant Colonel in the British Army, he went on to found Forensic Outcomes, a consultancy rooted in precision, behavioural insight and high-performance leadership.

Having commanded elite teams across 44 countries, including Ukraine, Paul developed a rare ability to see beneath the surface of organisational behaviour. His work now focuses on eliminating toxicity, strengthening cohesion and accelerating performance at the highest levels. Forensic Leadership, his bestselling book, captures those insights with the clarity and discipline that define his career.

When Progress Felt Out of Reach

Before the book took shape, Paul found himself in the same position as many leaders embarking on authorship: uncertain, overloaded with ideas and wondering whether the manuscript would ever feel complete. Despite his deep expertise, the writing process felt at times like a waiting game, hoping for long, uninterrupted bursts of inspiration that rarely materialised.

“I’ve been where you are. Right in the middle of the process, staring at the page, wondering if the book would ever feel done.”

He knew the material mattered. What he needed was a way to move steadily, even without perfect conditions.

When the Momentum Shifted

The turning point came when Paul stopped relying on ideal writing moments and started showing up consistently, sometimes producing only a few hundred words, sometimes making bigger leaps, but always moving forward. Those small, deliberate efforts accumulated into measurable progress.

A second catalyst was joining the Write Business Results Authors group. Being surrounded by people who understood the journey brought encouragement, clarity and accountability.

“Being part of the Write Business Results Authors group gave me a community of people who got it. When I doubted myself, they reminded me why I started.”

The isolation lifted, and momentum returned.

Bringing the Book into Focus

As the manuscript grew, Paul realised that editing was not about adding more. It was about sharpening the message. Working with his editor changed the way he approached the entire process.

“Before working with them, I thought every word I wrote needed to be in the book. I kept rewriting, expanding, adding more, convinced that more was better.”

Through careful guidance, he learned to strip away what wasn’t essential. The clarity that emerged allowed the book to become what he had envisioned from the start: a practical, honest and incisive guide to leadership in real-world conditions.

“My editor helped me cut ruthlessly… and gave me the one thing every author needs: permission to stop rewriting.”

That permission marked the moment the manuscript finally felt complete.

The Results: Authority, Opportunity and Commercial Growth

Finishing Forensic Leadership did far more than close a creative chapter. It strengthened Paul’s positioning as a trusted advisor to senior leaders and established a central anchor for his brand.

Since publishing the book, Paul has achieved significant commercial and strategic outcomes:

  • Closed two six-figure clients within six months.

  • Productised his diagnostics, enabling scalable delivery.

  • Increased visibility and brand confidence, supporting higher-value engagements.

  • Generated new referrals directly linked to the book.

  • Hired a marketer to help scale Forensic Outcomes.

  • Achieved bestseller status.

The book has become a powerful referral engine and an authoritative entry point for senior executives seeking deeper leadership support.

A Legacy Built on Discipline and Clarity

With the book now integrated into the core of his work, Paul continues to expand the impact of Forensic Outcomes. The principles he teaches, clarity, accountability, precision, are the same ones that carried him through his own writing journey.

His long-term ambition is to keep equipping leaders with the tools and insight needed to build cohesive, resilient and high-performing teams.

The WBR Experience

Reflecting on the process, Paul credits the steady structure, supportive community and editorial partnership with helping him move from intention to completion.

“Commit to small, consistent action. Don’t wait for inspiration, just show up. Lean on the people around you. And trust your editor to help you shape the best version of your book.”

His story is a testament to the power of disciplined action, the same mindset that shaped his military career and underpins his work with executives today.

Ready to Bring Your Expertise to the Page?

If you have insights that could shape your industry and a message that deserves a wider audience, Write Business Results can help you turn that expertise into a book that builds authority, opportunity and long-term impact. When you’re ready to begin, we’ll guide you every step of the way. Book a discovery call to get started.