The Major Amazon Update You Need To Know

If you’re publishing a book in 2025, you need to hear this. Amazon has quietly rolled out two major updates that affect every author — and if you don’t know how to navigate them, your book may struggle to find its readers.

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The A10 Algorithm

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Amazon’s ranking system has had its biggest shake-up in years. The new A10 algorithm places far greater emphasis on keywords and external traffic. In plain English:

• Keywords now carry more weight in whether your book is recommended.
  
  
• External traffic (social media, podcasts, email traffic) is more important than ever, especially in the first 30 days post-launch.
  
  
• Achieving #1 Best Seller status is now harder — but long-term discoverability and steady sales are actually improved.
  
  

That’s why we’ve evolved our long-standing Best Seller Book Launch Campaign into the newly named Essential Book Launch Campaign.

Here’s what’s included to help your book thrive under these changes:

• Advanced competitor + keyword analysis
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• Optimised, keyword-rich book descriptions
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• Pre-launch Amazon “learning” strategy
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• Enhanced social sharing assets (3D mock-ups + video)
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• Ongoing guidance on how to drive meaningful external traffic

And here’s what you can do to boost results:

• Keep engaging your audience post-launch.
  
  
• Build a community space for your readers.
  
  
• Share your book across every touchpoint — email, socials, partnerships.
  
  
• Encourage thoughtful, detailed reviews.
  
  

The takeaway?

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While hitting #1 Best Seller status may now take longer, Amazon’s updates are good news for serious authors. 
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They reward quality, professionalism, and consistent engagement — exactly the strategy we’ve always championed.
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We’ve already updated our systems and campaigns to maximise success under these changes. You can relax knowing your book launch is in safe, expert hands.

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If you’re planning to publish soon, let’s talk about how the Essential Book Launch Campaign can give your book the best possible start. Schedule a call now.