How Andrew Grill brought a career in technology into Digitally Curious

Making sense of a fast moving world

Andrew Grill had spent decades working in technology, including as a Global Managing Partner at IBM. Through his speaking and advisory work, he helped leaders understand what technological change meant for their organisations. Digitally Curious would give readers the time and space to explore those questions beyond a keynote.

The material was substantial. Alongside his own experience, Andrew drew on conversations with more than 60 industry leaders. The task was to make that knowledge useful to a reader facing decisions in their own business.

Bringing the material together

WBR supported Andrew as he developed the manuscript for Wiley. Through successive drafts, the work moved towards a book that connected a broad technology landscape with the practical questions leaders needed to answer.

Digitally Curious brought those ideas and industry perspectives into a resource readers could return to as they considered digital change. Andrew’s experience could now reach people who had never heard him speak.

The conversation continues beyond the page

Published by Wiley, the book became part of Andrew’s wider work with leaders. A keynote based on Digitally Curious carries its themes into organisations, while his podcast continues the conversations around technology and AI.

Readers can also explore the material through CuriousGPT, a companion that answers questions about the book and developments since publication. The ideas have a place on the page and routes into further learning.

For Andrew, publication gave a substantial body of knowledge a lasting home. The book sits alongside his speaking and advisory work, ready for the reader who wants to go deeper after a talk or work through a question at their own pace.

From the book to a wider public conversation

Digitally Curious brought Andrew’s expertise to wider attention. The book led to television commentary, a feature in the Financial Times and more speaking engagements, taking its ideas into new rooms and conversations.

The work that began with bringing his knowledge together on the page was now creating further opportunities to share it. Alongside a resource readers could return to, Andrew had a book helping more people discover his expertise and invite him to contribute.

Thinking about a book that supports your expertise and your business? Book a Clarity Call to explore your ideas and the support that would help you bring them to readers.

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