How Daniel Disney turned sales expertise into a Wiley book

Taking practical knowledge onto the page

Daniel Disney was already helping salespeople build relationships and win business through LinkedIn. His teaching covered the everyday work behind those results: creating a useful profile, finding the right people, starting conversations and sharing content.

The Ultimate LinkedIn Sales Guide would bring that knowledge into a detailed resource. Readers needed to be able to find the advice they needed, understand it and put it to work in their own sales activity.

From rough writing to a finished manuscript

Daniel brought the subject knowledge and practical experience. WBR worked with him on the copy and editing, helping prepare his writing for readers and his publisher.

Later, when introducing another author to WBR, Daniel described the difference that support had made: his rough writing had become something publishable. The expertise was his; he had professional help turning it into a book he could put into readers’ hands.

A book people can use after the session

Published by Wiley, The Ultimate LinkedIn Sales Guide takes readers through the work of social selling, from their profile and prospecting to messages and content. They can return to the methods as they try them, rather than relying on what they remember from a single session.

Daniel also offers physical and digital copies to organisations booking him to speak. Event audiences and teams can leave with a resource that continues the learning, with book signings available at in-person events.

That gives the book a practical role within his speaking and training business. The conversation can begin with a talk, continue on the page and return to the reader’s own work, where the advice is put into practice.

Thinking about a book that supports your expertise and your business? Book a Clarity Call to explore your ideas and the support that would help you bring them to readers.

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